Fran Beaufrand talks about his fashion photography exhibit alongside up-and-coming Venezuelan photographers, as part of the VAF Miami 2014.

We have spent a couple of years planning how to feature your work as part of the Venezuelan Art Festival, and finally, this year we got the perfect opportunity to do so in Miami, where we wanted to host a homage, a celebration of your work, specially as a fashion photographer. As soon as we talked to you about the whole homage idea, you said no, and you immediately proposed to simply host an exhibition featuring  some of your best work as a fashion photographer, but alongside the best work of the most promising up-and-coming Venezuelan photographers. Considering you are, no doubts about it, the most acclaimed fashion photographer of the country, why did you reject the idea of a homage so quickly?

It seems to me that the idea of working collectively brings extraordinary results when it comes to showing what our country has to offer, and also when we are talking about a creative moment. Thinking as a group is not only a demonstration of generosity, it also denotes a diversity of views, the need to represent in a pluralistic way everything that is going in in the world of the photographic creations.

You have been key in the process of selecting the photographers whose work will accompany your exhibition at the VAF-Miami, why did you choose Ram Martínez, Tita Beaufrand, Hernán Martínez, Bernardo Olmos, Beto Gutiérrez & Alex Barrios to be those photographers? 

I selected this group of photographers to be part of the exhibition to showcase different visions of Venezuelan contemporary photography, like a new way of looking at fashion, architecture, nature and portraits. I believe it is important for the festival to bring together and promote the work of these creators from our country. It is an opportunity to spread the work of these new photographers and to enjoy new visual statements produced by Venezuelans.

New York has basically been your playground for most of your life, but what’s the thing you like the most about Miami?

New York represents a longtime relationship, a city I’ve talking with since I was very young, and Miami is a new, fascinating story, a love story, a new discovery, because that’s where I find really interesting possibilities when it comes to art and culture.  Nowadays the creativity that you feel in the air is extremely invigorating and attractive to anyone interested in art, and on top of that, a platform for Latin-American art has been created there and it keeps getting stronger every single day. Miami is a new art capital and that really attracts me.

José Antonio Navarrate is the curator of the exhibition, and when it comes to photography he is one of the most important curators in Latin America, what does it feel like to be working with him to bring this exhibition to life?

To be working with someone as recognized as Jose Antonio Navarrete, one of the most notable of Latin America, is extremely rewarding, because his ample experience, his prominent work as a curator of photography, and his broad knowledge of latinamerican photography, make him a perfect guide to any big project. We have shared pleasant professional experiences in the past back in Venezuela and there emerged different projects like editorials and exhibitions that were really significant and had huge impact on my career and on Venezuela’s fashion photography.

Gady Alroy is also part of this team and part of the exhibition will be presented at his gallery, Art Media. What’s so important about galleries dedicated to showcasing photography like Art Media? and what’s the thing you like the most about working with Gady? 

 Gady Alroy’s vision is fundamental in every exhibition that takes place in Art Media Gallery, his trained eye and his sensibility have allowed him to create an ideal space for photography, where different visions have found an emblematic space. His knowledge and experience with printing also set him apart and mark the high level of quality that is present in every exhibition he works on.

Why do you think it is so important to promote Venezuelan art outside of our borders right now, specially photography?

Promoting Venezuelan art is an important task when it comes to showing what are country has to offer, it is about showing the work of the creators that represent the creative spirit of our time. It is the way to show the world what we do, what we contribute, and it is also the way to export the good ideas and share them with a bigger universe.  It is a key mission to promote our culture.

Caracas, 2014

For more information about Fran Beaufrand and his work, visit:

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